Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Skills required for a Career in Marketing
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
Scope for Career in Marketing in India
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
Prominent Industries offering Career in Marketing
All the industries require qualified marketing executives who can lead their company to the pinnacle of success. However, some of the leading industries in India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many.
Marketing Careers
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Product and Brand Managers
The product manager is entirely responsible for the profitability and market growth of a product line. The product manager could be considered the CEO of a particular product. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. While some product managers have international responsibilities, most product management positions focus on product and market development domestically. Product managers often will see promotion to director or manager of a group of products or even to the position of VP of marketing.
New Product Development Specialists
Some companies have a position specifically targeted to managing new or developing product lines. The new product specialist is skilled at launching and marketing initial implementations of a product or marketing plan before giving the project to a product manager for ongoing maintenance.
Marketing Managers
The marketing manager’s responsibilities are similar to those of the product manager, but are focused on servicing and managing an ongoing relationship with existing customers. The marketing manager utilizes skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position can be highly demanding and require intensive knowledge of market research and customer management.
Account Management Specialists
While it is not often required, having an MBA can be very beneficial in obtaining a position in account management roles. The account manager is responsible for a large number of the functions of a product manager, but on the advertising agency side of things.
Scope of MBA Marketing Courses
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director. Most of the advertising agencies also offer ample job scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. MBA Marketing programs are also ideal for those who wish to make a career as a brand manager. This profession generally attracts youngsters as the job involves lot of responsibilities, glamour and lot of traveling.
Skills required for a Career in Marketing
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
Scope for Career in Marketing in India
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
Prominent Industries offering Career in Marketing
All the industries require qualified marketing executives who can lead their company to the pinnacle of success. However, some of the leading industries in India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many.
Marketing Careers
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Product and Brand Managers
The product manager is entirely responsible for the profitability and market growth of a product line. The product manager could be considered the CEO of a particular product. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. While some product managers have international responsibilities, most product management positions focus on product and market development domestically. Product managers often will see promotion to director or manager of a group of products or even to the position of VP of marketing.
New Product Development Specialists
Some companies have a position specifically targeted to managing new or developing product lines. The new product specialist is skilled at launching and marketing initial implementations of a product or marketing plan before giving the project to a product manager for ongoing maintenance.
Marketing Managers
The marketing manager’s responsibilities are similar to those of the product manager, but are focused on servicing and managing an ongoing relationship with existing customers. The marketing manager utilizes skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position can be highly demanding and require intensive knowledge of market research and customer management.
Account Management Specialists
While it is not often required, having an MBA can be very beneficial in obtaining a position in account management roles. The account manager is responsible for a large number of the functions of a product manager, but on the advertising agency side of things.
Scope of MBA Marketing Courses
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director. Most of the advertising agencies also offer ample job scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. MBA Marketing programs are also ideal for those who wish to make a career as a brand manager. This profession generally attracts youngsters as the job involves lot of responsibilities, glamour and lot of traveling.
Sector structure:
India is referred to as the back office of the world owing mainly to the Information Technology-enabled Services (ITeS) sector. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has grown from 1.2 per cent of the gross domestic product (GDP) in 1997-98 to an estimated 5.8 per cent in 2008-09.
Indian IT-BPO grew by 12 per cent in 2008-09 to reach US$ 71.7 billion in aggregate revenue. Software and services exports (includes exports of IT services, BPO, Engineering Services and R&D and Software products) reached US$ 47 billion, contributing nearly 66 per cent to the overall IT-BPO revenue aggregate.
ITeS, which started with basic data entry tasks over a decade ago, is witnessing an expansion in its scope of services to include increasingly complex processes involving rule-based decision making and even research services requiring informed individual judgment. It now offers services such as knowledge process outsourcing (KPO), legal process outsourcing (LPO), games process outsourcing (GPO) and design outsourcing among others.
India continues to capture a large share of new offshore centers being established in Asia. According to a new report by the Everest Research Institute, a leading research agency on the IT, ITES and BPO sector, more delivery centers have been set-up in tier-I and tier-II locations during the second quarter of 2009 as compared to the first quarter.
Moreover, according to AT Kearney, India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people.
Moving up the value-chain:
India with its natural competitive advantage is likely to play a huge role in various segments of the ITeS industry.
* The Indian animation industry is rapidly growing as a major outsourcing hub with a growth rate of 30 per cent.
* The Indian KPO sector is estimated to become a US$ 10 billion industry by 2012, from the current size of US$ 4 billion.
* India is fast becoming a hot destination for outsourced e-publishing work. As per a Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35 per cent and India’s outsourcing opportunities in the value-added and core services will help make the publishing BPO industry worth US$ 1.46 billion by 2010.
* As per a CRISIL study, engineering services outsourcing (ESO) is poised to be the next big opportunity in the Indian outsourcing services industry. The ESO sector is likely to grow at a compounded rate of 26 per cent and post revenues aggregating around US$ 7.5 billion by 2012.
* The market for recruitment process outsourcing (RPO) continues to grow at a healthy rate notwithstanding the tough economic condition with the number of deals signed rising this year, according to a study by global consulting and research firm Everest Group.
Deals:
The cross-border merger and acquisition (M&A) involving Indian IT and IT-enabled companies increased by nearly 12 per cent between January 1 and December 15, 2008 to US$ 3.22 billion (in 98 deals) compared with US$ 2.88 billion (in 159 deals) in 2007. The average deal size in 2008 increased to US$ 32.86 million (as compared to US$ 18.15 million), according to Grant Thornton India.
Some recent deals include:
* Nasdaq-listed EXL Service has acquired American Express’ travel services captive in India for US$ 30 million.
* Etisalat DB Telecom, a new entrant in the Indian telecom space has awarded an end-to-end outsourcing contract to three BPO service providers — Tech Mahindra, Aegis and Conflux. The deal, spanning over five years, is valued at over US$ 161.3 million.
* Indian IT majors Tata Consultancy Services (TCS), Infosys Technologies and Wipro Ltd, besides global IT giants IBM and Accenture, have bagged a five-year US$ 1.5 billion outsourcing deal from BP (British Petroleum), the world’s third-largest petroleum refining company in the world.
* Infosys Technologies subsidiary Infosys BPO will acquire US-based McCamish Systems for an initial payment of US$ 38 million.
Growth:
A study by NASSCOM and Everest India on the Indian BPO sector states that India is at the forefront of the rapidly evolving BPO market, having established itself as a “destination of choice.”
According to the study, the Indian BPO sector, at its current momentum, can reach around US$ 30 billion in export revenues by 2012. Furthermore, the domestic BPO market (in verticals such as, banking, retail, insurance, media, telecom and government) provides an additional US$ 15-US$ 20 billion opportunity for the sector. According to the study, the Indian BPO sector has been growing at more than 35 per cent over the past three years.
Moreover, according to a latest Ernst & Young report, the domestic BPO market is expected to reach US$ 6 billion by 2012, with a maximum addressable opportunity of US$16-19 billion.
The study notes that domestic service providers would move to tier II and III cities to tap additional resources at low cost to serve domestic clients. The net margin in the domestic BPO market is predicted to increase gradually from around 9 per cent in 2008 to 11-12 per cent in 2012.
Exports:
According to NASSCOM, if India maintains its current share of the global offshore IT-ITeS market, the IT-ITeS exports from India will exceed US$ 330 billion by 2019-20 (nearly 14 per cent of the projected worldwide spend). Currently the exports stand at US$ 47.3 billion.
The ITeS sector is working towards reducing its dependence on the US market and is exploring new and emerging markets such as those in Australia and the Middle East.
Government Initiative:
Realising its potential, after IT Parks and IT special economic zone (SEZs), the government has cleared a proposal for creating much larger Information Technology Investment Regions (ITIRs) to give a fillip to the country’s growing IT and ITeS sector.
Road Ahead:
According to a new Gartner report, the share of Indian BPO vendors will be 10 per cent of the total global market by 2010 from the current 5 per cent. Moreover, the domestic market is developing, providing a huge opportunity to the BPO sector. Infosys Technologies sees over US$ 1 billion worth of outsourcing contracts coming from the Indian market over next few years, as the country’s government and state-owned organisations seek to become more efficient by outsourcing their IT needs.
Moreover, the offshoring of R&D services to emerging countries such as India, China and Eastern Europe is expected to pick up in 2010 tracking the global economic recovery despite flattish R&D budgets.
Advisory firm Zinnov Management Consulting expects R&D offshoring to grow at an average of 10 per cent in 2010, up from the expected growth of 6-7 per cent in 2009.
The total offshore R&D services market in 2009 is expected to be in the range of US$ 19.7-US$ 20.3 billion, up from US$ 18.7 billion in 2008.
India is referred to as the back office of the world owing mainly to the Information Technology-enabled Services (ITeS) sector. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has grown from 1.2 per cent of the gross domestic product (GDP) in 1997-98 to an estimated 5.8 per cent in 2008-09.
Indian IT-BPO grew by 12 per cent in 2008-09 to reach US$ 71.7 billion in aggregate revenue. Software and services exports (includes exports of IT services, BPO, Engineering Services and R&D and Software products) reached US$ 47 billion, contributing nearly 66 per cent to the overall IT-BPO revenue aggregate.
ITeS, which started with basic data entry tasks over a decade ago, is witnessing an expansion in its scope of services to include increasingly complex processes involving rule-based decision making and even research services requiring informed individual judgment. It now offers services such as knowledge process outsourcing (KPO), legal process outsourcing (LPO), games process outsourcing (GPO) and design outsourcing among others.
India continues to capture a large share of new offshore centers being established in Asia. According to a new report by the Everest Research Institute, a leading research agency on the IT, ITES and BPO sector, more delivery centers have been set-up in tier-I and tier-II locations during the second quarter of 2009 as compared to the first quarter.
Moreover, according to AT Kearney, India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people.
Moving up the value-chain:
India with its natural competitive advantage is likely to play a huge role in various segments of the ITeS industry.
* The Indian animation industry is rapidly growing as a major outsourcing hub with a growth rate of 30 per cent.
* The Indian KPO sector is estimated to become a US$ 10 billion industry by 2012, from the current size of US$ 4 billion.
* India is fast becoming a hot destination for outsourced e-publishing work. As per a Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35 per cent and India’s outsourcing opportunities in the value-added and core services will help make the publishing BPO industry worth US$ 1.46 billion by 2010.
* As per a CRISIL study, engineering services outsourcing (ESO) is poised to be the next big opportunity in the Indian outsourcing services industry. The ESO sector is likely to grow at a compounded rate of 26 per cent and post revenues aggregating around US$ 7.5 billion by 2012.
* The market for recruitment process outsourcing (RPO) continues to grow at a healthy rate notwithstanding the tough economic condition with the number of deals signed rising this year, according to a study by global consulting and research firm Everest Group.
Deals:
The cross-border merger and acquisition (M&A) involving Indian IT and IT-enabled companies increased by nearly 12 per cent between January 1 and December 15, 2008 to US$ 3.22 billion (in 98 deals) compared with US$ 2.88 billion (in 159 deals) in 2007. The average deal size in 2008 increased to US$ 32.86 million (as compared to US$ 18.15 million), according to Grant Thornton India.
Some recent deals include:
* Nasdaq-listed EXL Service has acquired American Express’ travel services captive in India for US$ 30 million.
* Etisalat DB Telecom, a new entrant in the Indian telecom space has awarded an end-to-end outsourcing contract to three BPO service providers — Tech Mahindra, Aegis and Conflux. The deal, spanning over five years, is valued at over US$ 161.3 million.
* Indian IT majors Tata Consultancy Services (TCS), Infosys Technologies and Wipro Ltd, besides global IT giants IBM and Accenture, have bagged a five-year US$ 1.5 billion outsourcing deal from BP (British Petroleum), the world’s third-largest petroleum refining company in the world.
* Infosys Technologies subsidiary Infosys BPO will acquire US-based McCamish Systems for an initial payment of US$ 38 million.
Growth:
A study by NASSCOM and Everest India on the Indian BPO sector states that India is at the forefront of the rapidly evolving BPO market, having established itself as a “destination of choice.”
According to the study, the Indian BPO sector, at its current momentum, can reach around US$ 30 billion in export revenues by 2012. Furthermore, the domestic BPO market (in verticals such as, banking, retail, insurance, media, telecom and government) provides an additional US$ 15-US$ 20 billion opportunity for the sector. According to the study, the Indian BPO sector has been growing at more than 35 per cent over the past three years.
Moreover, according to a latest Ernst & Young report, the domestic BPO market is expected to reach US$ 6 billion by 2012, with a maximum addressable opportunity of US$16-19 billion.
The study notes that domestic service providers would move to tier II and III cities to tap additional resources at low cost to serve domestic clients. The net margin in the domestic BPO market is predicted to increase gradually from around 9 per cent in 2008 to 11-12 per cent in 2012.
Exports:
According to NASSCOM, if India maintains its current share of the global offshore IT-ITeS market, the IT-ITeS exports from India will exceed US$ 330 billion by 2019-20 (nearly 14 per cent of the projected worldwide spend). Currently the exports stand at US$ 47.3 billion.
The ITeS sector is working towards reducing its dependence on the US market and is exploring new and emerging markets such as those in Australia and the Middle East.
Government Initiative:
Realising its potential, after IT Parks and IT special economic zone (SEZs), the government has cleared a proposal for creating much larger Information Technology Investment Regions (ITIRs) to give a fillip to the country’s growing IT and ITeS sector.
Road Ahead:
According to a new Gartner report, the share of Indian BPO vendors will be 10 per cent of the total global market by 2010 from the current 5 per cent. Moreover, the domestic market is developing, providing a huge opportunity to the BPO sector. Infosys Technologies sees over US$ 1 billion worth of outsourcing contracts coming from the Indian market over next few years, as the country’s government and state-owned organisations seek to become more efficient by outsourcing their IT needs.
Moreover, the offshoring of R&D services to emerging countries such as India, China and Eastern Europe is expected to pick up in 2010 tracking the global economic recovery despite flattish R&D budgets.
Advisory firm Zinnov Management Consulting expects R&D offshoring to grow at an average of 10 per cent in 2010, up from the expected growth of 6-7 per cent in 2009.
The total offshore R&D services market in 2009 is expected to be in the range of US$ 19.7-US$ 20.3 billion, up from US$ 18.7 billion in 2008.
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.
India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month.
According to the Telecom Regulatory Authority of India (TRAI), approximately 14.25 million telephone connections, including wireline and wireless, were added during July 2009, taking the total number of telecom subscriber base at the end of July 2009 to 479.07 million from 464.82 million a month before.
According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid 2012, around half the country’s population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012.
It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.
Moreover, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of the country’s GDP with 15.4 per cent by 2014.
The Indian equipment market is estimated at US$ 24 billion in FY09. Finnish giant Nokia is the market leader, with over US$ 3.4 billion revenues last fiscal, followed by Ericsson at US$ 2.11 billion.
Growth:
According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India.
India has become the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users.
Telecom operators on the popular GSM-based platform added 9.3 million subscribers in August 2009. India continues to be the world’s fastest-growing mobile market and the total number of GSM users in the country has risen to 335.4 million as of August-end as per data released by the Cellular Operators’ Association of India (COAI).
Value-Added Services Market:
Currently, mobile value-added services (MVAS) in India accounts for 10 per cent of the operator’s revenue, which is expected to reach 18 per cent by 2010. According to a study by Stanford University and consulting firm BDA, the Indian MVAS is poised to touch US$ 2.74 billion by 2010.
Major Investments:
The booming domestic telecom market has been attracting huge amounts of investment which is likely to accelerate with the entry of new players and launch of new services.
* Norway-based telecom operator Telenor has bought a 60 per cent stake in Unitech Wireless for US$ 1.23 billion.
* BSNL, India’s leading telecom company in revenue terms, will put in about US$ 1.16 billion in its WiMax project.
* Vodafone Essar will invest US$ 6 billion over the next three years in a bid to increase its mobile subscriber base from 40 million at present to over 100 million.
* Telecom operator Aircel, which launched GSM mobile services in Bangalore in February 2009, plans to invest US$ 220.58 million over the next year to set up base stations across the state.
* The American Tower Corporation (ATC) has made an offer to acquire Aircel’s tower business, which has about 12,000 towers.
* Reliance Communications has signed a telecom infrastructure sharing agreement with S Tel, a new telecom operator. The deal, which covers telecom towers, transmission and fibre backbone, will be executed by RCom through its tower subsidiary, Reliance Infratel.
* Bharti Airtel will invest US$ 126.5 million to ramp up its networks in the Assam and Northeast circles in 2009-10.
* Etisalat DB Telecom India (erstwhile Swan Telecom) and Reliance Communications have entered into a long-term passive infrastructure sharing agreement worth over US$ 2.1 billion, spread over a period of ten years.
* Loop Mobile, formerly known as BPL Mobile plans to invest around US$ 75 million in its Mumbai operations.
Manufacturing:
India’s telecom equipment manufacturing sector is set to become one of the largest globally by 2010.
Mobile phone production is estimated to grow at a CAGR of 28.3 per cent from 2006 to 2011, totalling 107 million handsets by 2010. Revenues are estimated to grow at a CAGR of 26.6 per cent from 2006 to 2011, touching US$ 13.6 billion.
Rural Telephony:
Rural India had 76.65 million fixed and Wireless in Local Loop (WLL) connections and 551,064 Village Public Telephones (VPT) as on September 2008. Therefore, 92 per cent of the villages in India have been covered by the VPTs. Universal Service Obligation (USO) subsidy support scheme is also being used for sharing wireless infrastructure in rural areas with around 18,000 towers by 2010.
Policy Initiatives:
The government has taken many proactive initiatives to facilitate the rapid growth of the Indian telecom industry.
* 100 per cent foreign direct investment (FDI) is permitted through the automatic route in telecom equipment manufacturing.
* FDI ceiling in telecom services has been raised to 74 per cent.
* Introduction of a unified access licensing regime for telecom services on a pan-India basis.
* Introduction of mobile number portability in a phased manner, starting in the fourth quarter of 2008.
* The government is implementing a program of connecting 66,822 uncovered villages under the Bharat Nirman programme. The government will invest US$ 2 billion to set up 112,000 community service centres in rural India to provide broadband connectivity in 2008-09.
* The Department of Telecommunications (DoT) has stated that foreign telecom companies can bid for 3G spectrum without partnering with Indian companies. Only after winning a bid, would they need to apply for unified access service licence (UASL) and partner with an Indian company in accordance with the FDI regulations.
The Road Ahead:
The target for the 11th Plan period (2007-12) is 600 million phone connections with an investment of US$ 73 billion. Apart from the basic telephone service, there is an enormous potential for various value-added services. In fact, the real potential for telecom service growth is still lying untapped.
According to the CII Ernst & Young report titled ‘India 2012: Telecom growth continues’, revenue from India’s telecom services industry is projected to reach US$ 54 billion in 2012, as against US$ 31 billion in 2008.
India added 113.26 million new customers in 2008, the largest globally. The country’s cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month.
According to the Telecom Regulatory Authority of India (TRAI), approximately 14.25 million telephone connections, including wireline and wireless, were added during July 2009, taking the total number of telecom subscriber base at the end of July 2009 to 479.07 million from 464.82 million a month before.
According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid 2012, around half the country’s population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012.
It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.
Moreover, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of the country’s GDP with 15.4 per cent by 2014.
The Indian equipment market is estimated at US$ 24 billion in FY09. Finnish giant Nokia is the market leader, with over US$ 3.4 billion revenues last fiscal, followed by Ericsson at US$ 2.11 billion.
Growth:
According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India.
India has become the second country in the world to have more than 100 million CDMA-based (code division multiple access) mobile phone subscribers after the US, which has 157 million CDMA users.
Telecom operators on the popular GSM-based platform added 9.3 million subscribers in August 2009. India continues to be the world’s fastest-growing mobile market and the total number of GSM users in the country has risen to 335.4 million as of August-end as per data released by the Cellular Operators’ Association of India (COAI).
Value-Added Services Market:
Currently, mobile value-added services (MVAS) in India accounts for 10 per cent of the operator’s revenue, which is expected to reach 18 per cent by 2010. According to a study by Stanford University and consulting firm BDA, the Indian MVAS is poised to touch US$ 2.74 billion by 2010.
Major Investments:
The booming domestic telecom market has been attracting huge amounts of investment which is likely to accelerate with the entry of new players and launch of new services.
* Norway-based telecom operator Telenor has bought a 60 per cent stake in Unitech Wireless for US$ 1.23 billion.
* BSNL, India’s leading telecom company in revenue terms, will put in about US$ 1.16 billion in its WiMax project.
* Vodafone Essar will invest US$ 6 billion over the next three years in a bid to increase its mobile subscriber base from 40 million at present to over 100 million.
* Telecom operator Aircel, which launched GSM mobile services in Bangalore in February 2009, plans to invest US$ 220.58 million over the next year to set up base stations across the state.
* The American Tower Corporation (ATC) has made an offer to acquire Aircel’s tower business, which has about 12,000 towers.
* Reliance Communications has signed a telecom infrastructure sharing agreement with S Tel, a new telecom operator. The deal, which covers telecom towers, transmission and fibre backbone, will be executed by RCom through its tower subsidiary, Reliance Infratel.
* Bharti Airtel will invest US$ 126.5 million to ramp up its networks in the Assam and Northeast circles in 2009-10.
* Etisalat DB Telecom India (erstwhile Swan Telecom) and Reliance Communications have entered into a long-term passive infrastructure sharing agreement worth over US$ 2.1 billion, spread over a period of ten years.
* Loop Mobile, formerly known as BPL Mobile plans to invest around US$ 75 million in its Mumbai operations.
Manufacturing:
India’s telecom equipment manufacturing sector is set to become one of the largest globally by 2010.
Mobile phone production is estimated to grow at a CAGR of 28.3 per cent from 2006 to 2011, totalling 107 million handsets by 2010. Revenues are estimated to grow at a CAGR of 26.6 per cent from 2006 to 2011, touching US$ 13.6 billion.
Rural Telephony:
Rural India had 76.65 million fixed and Wireless in Local Loop (WLL) connections and 551,064 Village Public Telephones (VPT) as on September 2008. Therefore, 92 per cent of the villages in India have been covered by the VPTs. Universal Service Obligation (USO) subsidy support scheme is also being used for sharing wireless infrastructure in rural areas with around 18,000 towers by 2010.
Policy Initiatives:
The government has taken many proactive initiatives to facilitate the rapid growth of the Indian telecom industry.
* 100 per cent foreign direct investment (FDI) is permitted through the automatic route in telecom equipment manufacturing.
* FDI ceiling in telecom services has been raised to 74 per cent.
* Introduction of a unified access licensing regime for telecom services on a pan-India basis.
* Introduction of mobile number portability in a phased manner, starting in the fourth quarter of 2008.
* The government is implementing a program of connecting 66,822 uncovered villages under the Bharat Nirman programme. The government will invest US$ 2 billion to set up 112,000 community service centres in rural India to provide broadband connectivity in 2008-09.
* The Department of Telecommunications (DoT) has stated that foreign telecom companies can bid for 3G spectrum without partnering with Indian companies. Only after winning a bid, would they need to apply for unified access service licence (UASL) and partner with an Indian company in accordance with the FDI regulations.
The Road Ahead:
The target for the 11th Plan period (2007-12) is 600 million phone connections with an investment of US$ 73 billion. Apart from the basic telephone service, there is an enormous potential for various value-added services. In fact, the real potential for telecom service growth is still lying untapped.
According to the CII Ernst & Young report titled ‘India 2012: Telecom growth continues’, revenue from India’s telecom services industry is projected to reach US$ 54 billion in 2012, as against US$ 31 billion in 2008.
Marketing an important element in the growth of any Sector
Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Skills required for a Career in Marketing
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
Scope for Career in Marketing in India
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
Prominent Industries offering Career in Marketing
All the industries require qualified marketing executives who can lead their company to the pinnacle of success. However, some of the leading industries in India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many.
Marketing Careers
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Product and Brand Managers
The product manager is entirely responsible for the profitability and market growth of a product line. The product manager could be considered the CEO of a particular product. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. While some product managers have international responsibilities, most product management positions focus on product and market development domestically. Product managers often will see promotion to director or manager of a group of products or even to the position of VP of marketing.
New Product Development Specialists
Some companies have a position specifically targeted to managing new or developing product lines. The new product specialist is skilled at launching and marketing initial implementations of a product or marketing plan before giving the project to a product manager for ongoing maintenance.
Marketing Managers
The marketing manager’s responsibilities are similar to those of the product manager, but are focused on servicing and managing an ongoing relationship with existing customers. The marketing manager utilizes skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position can be highly demanding and require intensive knowledge of market research and customer management.
Account Management Specialists
While it is not often required, having an MBA can be very beneficial in obtaining a position in account management roles. The account manager is responsible for a large number of the functions of a product manager, but on the advertising agency side of things.
Scope of MBA Marketing Courses
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director. Most of the advertising agencies also offer ample job scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. MBA Marketing programs are also ideal for those who wish to make a career as a brand manager. This profession generally attracts youngsters as the job involves lot of responsibilities, glamour and lot of traveling.
Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Skills required for a Career in Marketing
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
Scope for Career in Marketing in India
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
Prominent Industries offering Career in Marketing
All the industries require qualified marketing executives who can lead their company to the pinnacle of success. However, some of the leading industries in India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda, Birla Sun Life and so many.
Marketing Careers
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Product and Brand Managers
The product manager is entirely responsible for the profitability and market growth of a product line. The product manager could be considered the CEO of a particular product. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. While some product managers have international responsibilities, most product management positions focus on product and market development domestically. Product managers often will see promotion to director or manager of a group of products or even to the position of VP of marketing.
New Product Development Specialists
Some companies have a position specifically targeted to managing new or developing product lines. The new product specialist is skilled at launching and marketing initial implementations of a product or marketing plan before giving the project to a product manager for ongoing maintenance.
Marketing Managers
The marketing manager’s responsibilities are similar to those of the product manager, but are focused on servicing and managing an ongoing relationship with existing customers. The marketing manager utilizes skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position can be highly demanding and require intensive knowledge of market research and customer management.
Account Management Specialists
While it is not often required, having an MBA can be very beneficial in obtaining a position in account management roles. The account manager is responsible for a large number of the functions of a product manager, but on the advertising agency side of things.
Scope of MBA Marketing Courses
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director. Most of the advertising agencies also offer ample job scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. MBA Marketing programs are also ideal for those who wish to make a career as a brand manager. This profession generally attracts youngsters as the job involves lot of responsibilities, glamour and lot of traveling.
Sector structure/Market size
The Indian information technology industry has played a key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09.
Further, the industry body expects the sector to grow between 4 per cent and 7 per cent during 2009-10 and return to over 10 per cent growth next year.
India’s IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Software testing, and Web services.
As per NASSCOM’s latest findings:
* Indian IT-BPO sector grew by 12 per cent in FY 2009 to reach US$ 71.7 billion in aggregate revenue (including hardware). Of this, the software and services segment accounted for US$ 59.6 billion.
* IT-BPO exports (including hardware exports) grew by 16 per cent from US$ 40.9 billion in FY 2007-08 to US$ 47.3 billion in FY 2008-09.
Moreover, according to a study by Springboard Research, the Indian IT services market is estimated to remain the fastest growing in the Asia-Pacific region with a CAGR of 18.6 per cent.
At present, there are 60 million Internet users in the country. According to Manufacturer’s Association of IT (MAIT), the number of active Internet entities rose to 8.6 million by March 2009 from 7.2 million units in March 2008.
MAIT has outlined ‘Goal 511′, an ambitious target that talks about 500 million Internet users, 100 million broadband connections, and 100 million connected devices by 2012.
A latest study by MAIT estimated that the total PC sale in India is likely to grow by 7 per cent in 2009-10, with total sales expected to cross 7.3 million units.
Outsourcing
According to NASSCOM, software and services exports (including exports of IT services, BPO, engineering services and R&D and software products) reached US$ 47 billion in FY 2008-09, contributing nearly 78 per cent to the total software and services revenue of US$ 59.6 billion.
India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people, according to global management consultancy AT Kearney.
Some big deals in the outsourcing space include:
* Tata Consultancy Services is understood to have bagged a US$ 248.75 million software implementation contract from the Cardiff City Council, UK.
* Etisalat DB, formerly known as Swan Telecom, has outsourced implementation of its software applications and IT infrastructure to Tech Mahindra as part of a US$ 400 million deal spread over the next 10 years.
Domestic Markets:
India’s domestic market has also become a force to reckon with, as the existing IT infrastructure evolves both in terms of technology and depth of penetration.
According to NASSCOM, domestic IT market (including hardware) reached US$ 24.3 billion in FY 2008-09 as against US$ 23.1 billion in FY 2007-08, a growth of 5.3 per cent.
India Inc’s demand for IT services and products has bolstered growth in the domestic sector with deal sizes going up remarkably and contracts worth US$ 50 million-US$ 100 million up for grabs.
The market for enterprise networking equipment in India is estimated to grow from US$ 1 billion in 2008 to US$ 1.7 billion by 2012, recording a compounded annual growth rate (CAGR) of 15 per cent during this period, according to a study by Springboard Research.
Investments:
* The Andhra Pradesh Government expects the IT-related SEZs and Software Technology Parks of India (STPI) in the State to receive about US$ 3.27 billion investments in the next five years.
* Mahindra Satyam has tied up with defence and security company Saab to develop its operations in India for the global defence and homeland security market. The estimated deal value is US$ 400 million.
* San Francisco-based Virtualisation solutions provider VMware Inc plans to invest US$ 100 million in India by 2010.
* EMC Corporation, a leading global player of information infrastructure solutions, will invest an incremental US$1.5 billion in India over the next five years (2010-2014).
Rural Penetration:
According to a report of the Internet and Mobile Association of India (IAMAI), rural India has 3.3 million active internet users. Since rural India was mapped for the first time, the year-on-year growth of internet users in rural India could not be estimated.
The research also notes there are 5.5 million people who claim to have used Internet at some point in time.
Government Initiatives:
* The government set up the National Taskforce on Information Technology and Software Development with the objective of framing a long term National IT Policy for the country.
* Enactment of the Information Technology Act, which provides a legal framework to facilitate electronic commerce and electronic transactions.
The government-led National e-Governance Programme, has played an important role in increasing internet penetration in rural India.
Road Ahead:
The Indian information technology sector continues to be one of the sunshine sectors of the Indian economy showing rapid growth and promise.
According to a report prepared by McKinsey for NASSCOM, the exports component of the Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic component will contribute US$ 50 billion in revenue by 2020. Together, the export and domestic markets are likely to bring in US$ 225 billion in revenue, as new opportunities emerge in areas such as public sector and healthcare, and as geographies including BRIC and Japan opt for greater outsourcing.
The Indian information technology industry has played a key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09.
Further, the industry body expects the sector to grow between 4 per cent and 7 per cent during 2009-10 and return to over 10 per cent growth next year.
India’s IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Software testing, and Web services.
As per NASSCOM’s latest findings:
* Indian IT-BPO sector grew by 12 per cent in FY 2009 to reach US$ 71.7 billion in aggregate revenue (including hardware). Of this, the software and services segment accounted for US$ 59.6 billion.
* IT-BPO exports (including hardware exports) grew by 16 per cent from US$ 40.9 billion in FY 2007-08 to US$ 47.3 billion in FY 2008-09.
Moreover, according to a study by Springboard Research, the Indian IT services market is estimated to remain the fastest growing in the Asia-Pacific region with a CAGR of 18.6 per cent.
At present, there are 60 million Internet users in the country. According to Manufacturer’s Association of IT (MAIT), the number of active Internet entities rose to 8.6 million by March 2009 from 7.2 million units in March 2008.
MAIT has outlined ‘Goal 511′, an ambitious target that talks about 500 million Internet users, 100 million broadband connections, and 100 million connected devices by 2012.
A latest study by MAIT estimated that the total PC sale in India is likely to grow by 7 per cent in 2009-10, with total sales expected to cross 7.3 million units.
Outsourcing
According to NASSCOM, software and services exports (including exports of IT services, BPO, engineering services and R&D and software products) reached US$ 47 billion in FY 2008-09, contributing nearly 78 per cent to the total software and services revenue of US$ 59.6 billion.
India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people, according to global management consultancy AT Kearney.
Some big deals in the outsourcing space include:
* Tata Consultancy Services is understood to have bagged a US$ 248.75 million software implementation contract from the Cardiff City Council, UK.
* Etisalat DB, formerly known as Swan Telecom, has outsourced implementation of its software applications and IT infrastructure to Tech Mahindra as part of a US$ 400 million deal spread over the next 10 years.
Domestic Markets:
India’s domestic market has also become a force to reckon with, as the existing IT infrastructure evolves both in terms of technology and depth of penetration.
According to NASSCOM, domestic IT market (including hardware) reached US$ 24.3 billion in FY 2008-09 as against US$ 23.1 billion in FY 2007-08, a growth of 5.3 per cent.
India Inc’s demand for IT services and products has bolstered growth in the domestic sector with deal sizes going up remarkably and contracts worth US$ 50 million-US$ 100 million up for grabs.
The market for enterprise networking equipment in India is estimated to grow from US$ 1 billion in 2008 to US$ 1.7 billion by 2012, recording a compounded annual growth rate (CAGR) of 15 per cent during this period, according to a study by Springboard Research.
Investments:
* The Andhra Pradesh Government expects the IT-related SEZs and Software Technology Parks of India (STPI) in the State to receive about US$ 3.27 billion investments in the next five years.
* Mahindra Satyam has tied up with defence and security company Saab to develop its operations in India for the global defence and homeland security market. The estimated deal value is US$ 400 million.
* San Francisco-based Virtualisation solutions provider VMware Inc plans to invest US$ 100 million in India by 2010.
* EMC Corporation, a leading global player of information infrastructure solutions, will invest an incremental US$1.5 billion in India over the next five years (2010-2014).
Rural Penetration:
According to a report of the Internet and Mobile Association of India (IAMAI), rural India has 3.3 million active internet users. Since rural India was mapped for the first time, the year-on-year growth of internet users in rural India could not be estimated.
The research also notes there are 5.5 million people who claim to have used Internet at some point in time.
Government Initiatives:
* The government set up the National Taskforce on Information Technology and Software Development with the objective of framing a long term National IT Policy for the country.
* Enactment of the Information Technology Act, which provides a legal framework to facilitate electronic commerce and electronic transactions.
The government-led National e-Governance Programme, has played an important role in increasing internet penetration in rural India.
Road Ahead:
The Indian information technology sector continues to be one of the sunshine sectors of the Indian economy showing rapid growth and promise.
According to a report prepared by McKinsey for NASSCOM, the exports component of the Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic component will contribute US$ 50 billion in revenue by 2020. Together, the export and domestic markets are likely to bring in US$ 225 billion in revenue, as new opportunities emerge in areas such as public sector and healthcare, and as geographies including BRIC and Japan opt for greater outsourcing.
Marketing
Intro:
Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Marketing Careers
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
All the industries require qualified marketing professionals who can lead their company to the pinnacle of success. However,all the leading sectors in India like Banking,Insurance,Fmcg,Pharma requires marketing for building their brand value and for survival in market.
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Requisite Skills
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
BPO
Intro:
BPO [Business Process Outsourcing] has been the latest mantra in India today. As the current sources of revenue face slower growth, software companies are trying new ways to increase their revenues. Today’s star goes by the name of BPO or Business Process Outsourcing. India is today at the core of the Outsourcing Revolution.Companies across the globe are favoring India – due its talented and educated work force. The booming BPO industry seems to very complacent with its success. Most of the Call Center services are now moving to the countries like India, Philippines, Russia, Mexico, and Canada where cost is low which is huge savings for the companies outsourcing. As the BPO sector booms in the job market today, you could also get a sizable piece of the pie. The BPO market is still hot in India and will likely remain a growth engine through the uncertain financial crisis
Scope in India
Starting a career in the BPO sector is easy as most of the BPOs provide in house training to the employees. Generally, a candidate with graduation or under graduation in any discipline can join the BPO companies. They don’t require any academic specialization. There is no specific age bar. Most of the BPO companies offer good work environment. The employee can get good wages along with some excellent benefits. Jobs in the BPO sector attract youngsters as most BPO companies provide transport facilities. Most of the people are fascinated towards the attractive lifestyle and flexibility of time that they offer. Due to these advantages, numerous people strongly wish to develop a career in the BPO sector.
Careers
Much of the burgeoning career opportunities in the BPO industry will also emerge from the industry’s transition to higher value-added activities such as feature rich and non-voice transactions such as invoice processing, besides company and equity research.
Set medium-term goals. Spend a minimum of 3-4 years in a BPO outfit to gain in-depth knowledge of functions and operations. Anything less just turns you into a rolling stone that gathers no moss. This is particularly true now as BPOs are focussing on innovative people policies.
We want a job that pays well, we want to earn loads of money and we want to settle down in a big city, with a lifestyle that makes a statement to our family and friends. Here is a glimpse into the BPO life, which is one of the most sought after career choices available to us in India today.
FMCG
Intro:
FMCG (Fast Moving Consumer Goods) are nothing but the products, which are inexpensive and are sold in mass quantity. FMCG is also called as CPG (Consumer Packaged Goods). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.
Indian FMCG Scenario
The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13.1 billion. Well-established distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge.
The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands.
Requisite Skills
FMCG sector requires huge amount of commercial awareness; one must have the skills of a team player. Apart from that, good numerical skills, communication and organisational skills are all essential for a successful career in this industry. Key skills will also depend upon the type of position you want to pursue, i.e. marketing, human resources, finance, etc.
KPO
In fact, it is the evolution and maturity of the Indian BPO sector that has given rise to yet another wave in the global outsourcing scenario: KPO or Knowledge Process Outsourcing. The success achieved by many overseas companies in outsourcing business process operations to India has encouraged many of the said companies to start outsourcing their high-end knowledge work as well. Cost savings, operational efficiencies, availability of and access to a highly skilled and talented workforce and improved quality are all underlying expectations in outsourcing high-end processes to India
Scope and Future in India
According to a report of National Association of Software and Services Companies (NASSCOM), the Indian chamber of commerce that serves as an interface to the Indian Software industry, Knowledge Process Outsourcing industry (KPO) is expected to reach USD 17 billion by 2010, of which USD 12 billion would be outsourced to India. Another report predicts that India will capture more than 70 percent of the KPO sector by 2010. Apart from India, countries such as Russia, China, the Czech Republic, Ireland, and Israel are also expected to join the KPO industry.
According to a recent study by “Evalueserve, a Gurgaon based outsourcing company having service chart for global world”, the global KPO market is expected to grow at a cumulative annual growth rate (CAGR) of 46 per cent, from $1.2 billion in 2003 to $17 billion in 2010. Compare this with the prediction for the low-end outsourcing services market. This is expected to have a CAGR of 26 per cent, from $ 7.7 billion to $39.8 billion in the same period.
Skills
No particular qualification required to work in KPO. Some of the ideal professional categories and the qualifications associated with them as per the industry’s recruitment trends for entering the KPO sector are MBAs,Doctors, Engineers,CA’s…….
Professionals with science milieu have better offers as they have a flair for mathematics, science,research,good educational background, analytical abilities, command over English and IT acumen can have a brightline in KPOs
Software
Over the years, India has contributed immensely in advancement of technology by producing quality software engineers for the whole world. Software Engineering is the application of disciplined, systematic approach to the operation, development and maintenance of software. The discipline of software engineering covers tools, knowledge and methods to define software requirements and to perform computer programming, software design, user interface design, software maintenance tasks and software testing.
Software engineering also encompasses the knowledge from different fields like computer engineering, computer science, mathematics, management, quality management, project management, system engineering and software ergonomics. A career in software engineering can be very rewarding as there is demand for software engineers across the industries.
As India is emerging as a global superpower in IT, qualified candidate get excellent jobs in software engineering in famous software companies in India and abroad. IT sector fascinates plenty of youths due to its prospects, attractive wages and ample employment opportunities in the country and abroad.
Requisite Criteria
To start a career in software engineering, one should opt for software engineering degree. Programs like B. E. or M. E. in software engineering are offered by several popular colleges and institutes in India. Some of the well-known software engineering colleges in India are Satyabhama University, Indian Institute of Technology, Anna University in Chennai,Indian Institute of Information Technology in Bangalore,Gokaraju Rangaraju Institute of Engineering & Technology in Hyderabad and Thapar University in Patiala.
Biotechnology
Biotechnology is the research-oriented science including a fusion of biology and technology. This study includes a large variety of subjects including Biochemistry, Genetics, Microbiology, Chemistry, Virology, Immunology and Engineering. It is associated with other subjects such as Health and Medicine, Cropping System and Crop Management, Agriculture and Animal Husbandry, Soil Science and Soil Conservation, Ecology, Bio-statistics, Cell Biology, Seed Technology, Plant Physiology etc. Biotechnology features the use of living cells and bacteria in the industrial process. Biotechnology can be applied in developing various vaccines, medicines and diagnostics, improving energy production and conservation and increasing productivity. There is a great scope for career in biotechnology in India as well as abroad. Career in Biotechnology offers various employment opportunities in research, marketing and production in the fields like medicine and healthcare, animal husbandry, agriculture and environment industry.
Scope
Asia has set to develop into a hot topic for biotechnology linked examine and development and India is invented to appear as a target which will observe a prominent development in the biotechnological sector. Everyone looks for studying out of India for biotechnology but there are various scopes in India only. You can find loads of biologists, engineers and other professionals engaged with biotechnology.
Biotechnology in India has developed under Bioinformatics, Agricultural biotechnology, Bio fertilizers, Plant Biology, Marine Biotechnology and National Bioresource Development.
Offers in
Some of major organizations in India offering good career in Biotechnology include Thapar Group, Hindustan Lever Ltd, Bivcol, India Vaccines Corporation, Indo-American Hybrid seeds, IDPL, Biocon India Ltd, National Botanical Institute, Tata Engineering Research Institute, Hindustan Antibiotics and National Chemical Laboratories.
Biotech courses in India
You can opt for an under graduate course in either of these B.Tech, B.Sc, B.E. or an integrated 5 years B.Tech/M.Tech and after that post graduate courses in M.Sc or M.Tech in Biotechnology. Even after graduating in Chemistry, Physics, Microbiology and Biology you can also opt for a research in Biotechnology. After a PG degree you can alternatively get a PhD and even can pursue post doctoral research in the subject. If you want you can go beyond the Indian boundaries and continue like others.
Some of the most popular institutes in India offering biotechnology courses are University of Pune, Jawaharlal Nehru University, All India Institute Of Medical Sciences, Mahatma Gandhi University, Indian Institute Of Technology Mumbai, Amity Institute of Biotechnology, Indian Institute of Technology and University of Delhi,Anna University in Tamil Nadu, Indian Institute of Technology, Kanpur
Finance
A career in financial services is a lucrative career option today as job opportunities in financial services are growing rapidly in India. There is an increasing need for the financial expertise as a career in financial services includes various areas like corporate finance, commercial banking, insurance, investment banking, money management, real estate and financial planning.
Opportunities
Jobs in corporate finance involve working for a company to find sources of capital, making acquisitions, growing the business and planning for its financial future. Key job areas are treasury, cash management, financial analysis, credit management and controlling. Major job areas in commercial banking are loan issuance (credit appraisal, accountant management), leasing, mortgage services, trade credit, credit card banking, trust services, international finance and overall operational handling.
There is a big demand for the insurance professionals in India. Main job areas include agency and broker-ships, actuarial services, risk management, claims adjustment and service management. It includes mergers and acquisitions, corporate finance, project finance, structured finance, trading, management of financial assets, trade of securities and financial advice.
Major job areas in money management include portfolio management, investment advisory, sales, hedge fund trading and mutual fund analyst. The real estate sector includes commercial and residential real estate brokering, property management, real estate appraisals, construction and development. The financial planners help the people to plan their financial futures including taxes, investments and estate planning issues.
Requisite Skills
Jobs in financial services are available in government agencies and various corporations, national and international banks and financial institutions. It is a prosperous and secure career option. The candidate needs to apply his skills in quantitative analysis, strategic financial planning, investment management and sales. The applicant should have good mathematical skills, computer skills, knowledge of latest computer technology, analytical skills, leadership skills, communication skills including listening and writing, integrity, problem-solving and decision-making skills and organization skills. Proficiency in any foreign language is considered as additional qualification.
Requisite Criteria
The eligibility criteria for creating career in financial services vary from post to post. Some of the posts need a bachelor’s degree from any discipline.
The bachelor’s degree in accounting, finance, business administration or economics is needed for financial managers. However, master’s degree in finance, economics or risk management or a chartered accountant is more preferred in many organizations.
The duty of workers in financial services is full of mental and physical stress. A few may suffer from excessive workload.
OPPORTUNITIES AND CHALLENGES FOR PLAYERS
The bar for what it means to be a successful player in the sector has been raised. Four challenges must be addressed before success can be achieved. First, the market is seeing discontinuous growth driven by new products and services that include opportunities in credit cards, consumer finance and wealth management on the retail side, and in fee-based income and investment banking on the wholesale banking side.These require new skills in sales & marketing,credit and operations. Second, banks will no longer enjoy windfall treasury gains that the decade-long secular decline in interest rates provided.This will expose the weaker banks. Third,with increased interest in India, competition from foreign banks will only intensify. Fourth, given the demographic shifts resulting from changes in age profile and household income, consumers will increasingly demand enhanced institutional capabilities and service levels from banks.
Pharma
What if there were no antibiotics? On the other hand, imagine a world with no cure for common diseases like fever, diabetes. Pharmaceutical industry is like a boon to humankind and it is also one of the fastest growing industries in the world. With discovery of powerful drugs and medicines, Pharmaceutical industry is contributing towards a better living for human beings. Pharmaceutical industry tries to keep pace with the variety of diseases that crop up by way of formulating new drugs, testing them and distributing them in the market. And at a time of rapid of urbanization, when more and more people are becoming health conscious, a career in pharmaceutical industry is appealing more and more youth.
Scope in India
Pharmaceutical job is one of the finest jobs in the world as the whole industry is flourishing. Liberalization and globalization has also given a boost to this industry in India. There is wave of positive changes taking place in the Indian health care industry, giving immense scope for career in pharmaceutical industry.As most pharmaceutical companies struggle to find and retain talented human resources, they offer good packages and other benefits for its employees.
But in India a great talent pool is readily available. Therefore, majority of Pharmaceutical giants of the world are setting up their branches in India making a career in Pharmaceutical industry fascinating in India.
Offers in India
The Indian Pharmaceutical market ranks fourth in the world, thanks to the growing momentum and global competitiveness. More and more people are now looking for a promising career in pharmaceutical industry.
Some of the Pharmaceutical companies in India are Dr. Reddy’s Labs, Ranbaxy laboratories, Matrix Laboratories, Lupin, NATCO Pharmaceuticals, Procter & Gamble Hygiene and Healthcare, Pfizer, Merck, Kerala Ayurveda Pharmacy, GlaxoSmithkline Pharma, Dabur Pharma, Glenmark Pharmaceuticals, Biocon, Cipla, Ipca Laborataories, Orchid Chemicals & Pharmaceuticals.
Intro:
Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Marketing Careers
As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
All the industries require qualified marketing professionals who can lead their company to the pinnacle of success. However,all the leading sectors in India like Banking,Insurance,Fmcg,Pharma requires marketing for building their brand value and for survival in market.
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Requisite Skills
Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.
BPO
Intro:
BPO [Business Process Outsourcing] has been the latest mantra in India today. As the current sources of revenue face slower growth, software companies are trying new ways to increase their revenues. Today’s star goes by the name of BPO or Business Process Outsourcing. India is today at the core of the Outsourcing Revolution.Companies across the globe are favoring India – due its talented and educated work force. The booming BPO industry seems to very complacent with its success. Most of the Call Center services are now moving to the countries like India, Philippines, Russia, Mexico, and Canada where cost is low which is huge savings for the companies outsourcing. As the BPO sector booms in the job market today, you could also get a sizable piece of the pie. The BPO market is still hot in India and will likely remain a growth engine through the uncertain financial crisis
Scope in India
Starting a career in the BPO sector is easy as most of the BPOs provide in house training to the employees. Generally, a candidate with graduation or under graduation in any discipline can join the BPO companies. They don’t require any academic specialization. There is no specific age bar. Most of the BPO companies offer good work environment. The employee can get good wages along with some excellent benefits. Jobs in the BPO sector attract youngsters as most BPO companies provide transport facilities. Most of the people are fascinated towards the attractive lifestyle and flexibility of time that they offer. Due to these advantages, numerous people strongly wish to develop a career in the BPO sector.
Careers
Much of the burgeoning career opportunities in the BPO industry will also emerge from the industry’s transition to higher value-added activities such as feature rich and non-voice transactions such as invoice processing, besides company and equity research.
Set medium-term goals. Spend a minimum of 3-4 years in a BPO outfit to gain in-depth knowledge of functions and operations. Anything less just turns you into a rolling stone that gathers no moss. This is particularly true now as BPOs are focussing on innovative people policies.
We want a job that pays well, we want to earn loads of money and we want to settle down in a big city, with a lifestyle that makes a statement to our family and friends. Here is a glimpse into the BPO life, which is one of the most sought after career choices available to us in India today.
FMCG
Intro:
FMCG (Fast Moving Consumer Goods) are nothing but the products, which are inexpensive and are sold in mass quantity. FMCG is also called as CPG (Consumer Packaged Goods). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.
Indian FMCG Scenario
The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13.1 billion. Well-established distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge.
The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands.
Requisite Skills
FMCG sector requires huge amount of commercial awareness; one must have the skills of a team player. Apart from that, good numerical skills, communication and organisational skills are all essential for a successful career in this industry. Key skills will also depend upon the type of position you want to pursue, i.e. marketing, human resources, finance, etc.
KPO
In fact, it is the evolution and maturity of the Indian BPO sector that has given rise to yet another wave in the global outsourcing scenario: KPO or Knowledge Process Outsourcing. The success achieved by many overseas companies in outsourcing business process operations to India has encouraged many of the said companies to start outsourcing their high-end knowledge work as well. Cost savings, operational efficiencies, availability of and access to a highly skilled and talented workforce and improved quality are all underlying expectations in outsourcing high-end processes to India
Scope and Future in India
According to a report of National Association of Software and Services Companies (NASSCOM), the Indian chamber of commerce that serves as an interface to the Indian Software industry, Knowledge Process Outsourcing industry (KPO) is expected to reach USD 17 billion by 2010, of which USD 12 billion would be outsourced to India. Another report predicts that India will capture more than 70 percent of the KPO sector by 2010. Apart from India, countries such as Russia, China, the Czech Republic, Ireland, and Israel are also expected to join the KPO industry.
According to a recent study by “Evalueserve, a Gurgaon based outsourcing company having service chart for global world”, the global KPO market is expected to grow at a cumulative annual growth rate (CAGR) of 46 per cent, from $1.2 billion in 2003 to $17 billion in 2010. Compare this with the prediction for the low-end outsourcing services market. This is expected to have a CAGR of 26 per cent, from $ 7.7 billion to $39.8 billion in the same period.
Skills
No particular qualification required to work in KPO. Some of the ideal professional categories and the qualifications associated with them as per the industry’s recruitment trends for entering the KPO sector are MBAs,Doctors, Engineers,CA’s…….
Professionals with science milieu have better offers as they have a flair for mathematics, science,research,good educational background, analytical abilities, command over English and IT acumen can have a brightline in KPOs
Software
Over the years, India has contributed immensely in advancement of technology by producing quality software engineers for the whole world. Software Engineering is the application of disciplined, systematic approach to the operation, development and maintenance of software. The discipline of software engineering covers tools, knowledge and methods to define software requirements and to perform computer programming, software design, user interface design, software maintenance tasks and software testing.
Software engineering also encompasses the knowledge from different fields like computer engineering, computer science, mathematics, management, quality management, project management, system engineering and software ergonomics. A career in software engineering can be very rewarding as there is demand for software engineers across the industries.
As India is emerging as a global superpower in IT, qualified candidate get excellent jobs in software engineering in famous software companies in India and abroad. IT sector fascinates plenty of youths due to its prospects, attractive wages and ample employment opportunities in the country and abroad.
Requisite Criteria
To start a career in software engineering, one should opt for software engineering degree. Programs like B. E. or M. E. in software engineering are offered by several popular colleges and institutes in India. Some of the well-known software engineering colleges in India are Satyabhama University, Indian Institute of Technology, Anna University in Chennai,Indian Institute of Information Technology in Bangalore,Gokaraju Rangaraju Institute of Engineering & Technology in Hyderabad and Thapar University in Patiala.
Biotechnology
Biotechnology is the research-oriented science including a fusion of biology and technology. This study includes a large variety of subjects including Biochemistry, Genetics, Microbiology, Chemistry, Virology, Immunology and Engineering. It is associated with other subjects such as Health and Medicine, Cropping System and Crop Management, Agriculture and Animal Husbandry, Soil Science and Soil Conservation, Ecology, Bio-statistics, Cell Biology, Seed Technology, Plant Physiology etc. Biotechnology features the use of living cells and bacteria in the industrial process. Biotechnology can be applied in developing various vaccines, medicines and diagnostics, improving energy production and conservation and increasing productivity. There is a great scope for career in biotechnology in India as well as abroad. Career in Biotechnology offers various employment opportunities in research, marketing and production in the fields like medicine and healthcare, animal husbandry, agriculture and environment industry.
Scope
Asia has set to develop into a hot topic for biotechnology linked examine and development and India is invented to appear as a target which will observe a prominent development in the biotechnological sector. Everyone looks for studying out of India for biotechnology but there are various scopes in India only. You can find loads of biologists, engineers and other professionals engaged with biotechnology.
Biotechnology in India has developed under Bioinformatics, Agricultural biotechnology, Bio fertilizers, Plant Biology, Marine Biotechnology and National Bioresource Development.
Offers in
Some of major organizations in India offering good career in Biotechnology include Thapar Group, Hindustan Lever Ltd, Bivcol, India Vaccines Corporation, Indo-American Hybrid seeds, IDPL, Biocon India Ltd, National Botanical Institute, Tata Engineering Research Institute, Hindustan Antibiotics and National Chemical Laboratories.
Biotech courses in India
You can opt for an under graduate course in either of these B.Tech, B.Sc, B.E. or an integrated 5 years B.Tech/M.Tech and after that post graduate courses in M.Sc or M.Tech in Biotechnology. Even after graduating in Chemistry, Physics, Microbiology and Biology you can also opt for a research in Biotechnology. After a PG degree you can alternatively get a PhD and even can pursue post doctoral research in the subject. If you want you can go beyond the Indian boundaries and continue like others.
Some of the most popular institutes in India offering biotechnology courses are University of Pune, Jawaharlal Nehru University, All India Institute Of Medical Sciences, Mahatma Gandhi University, Indian Institute Of Technology Mumbai, Amity Institute of Biotechnology, Indian Institute of Technology and University of Delhi,Anna University in Tamil Nadu, Indian Institute of Technology, Kanpur
Finance
A career in financial services is a lucrative career option today as job opportunities in financial services are growing rapidly in India. There is an increasing need for the financial expertise as a career in financial services includes various areas like corporate finance, commercial banking, insurance, investment banking, money management, real estate and financial planning.
Opportunities
Jobs in corporate finance involve working for a company to find sources of capital, making acquisitions, growing the business and planning for its financial future. Key job areas are treasury, cash management, financial analysis, credit management and controlling. Major job areas in commercial banking are loan issuance (credit appraisal, accountant management), leasing, mortgage services, trade credit, credit card banking, trust services, international finance and overall operational handling.
There is a big demand for the insurance professionals in India. Main job areas include agency and broker-ships, actuarial services, risk management, claims adjustment and service management. It includes mergers and acquisitions, corporate finance, project finance, structured finance, trading, management of financial assets, trade of securities and financial advice.
Major job areas in money management include portfolio management, investment advisory, sales, hedge fund trading and mutual fund analyst. The real estate sector includes commercial and residential real estate brokering, property management, real estate appraisals, construction and development. The financial planners help the people to plan their financial futures including taxes, investments and estate planning issues.
Requisite Skills
Jobs in financial services are available in government agencies and various corporations, national and international banks and financial institutions. It is a prosperous and secure career option. The candidate needs to apply his skills in quantitative analysis, strategic financial planning, investment management and sales. The applicant should have good mathematical skills, computer skills, knowledge of latest computer technology, analytical skills, leadership skills, communication skills including listening and writing, integrity, problem-solving and decision-making skills and organization skills. Proficiency in any foreign language is considered as additional qualification.
Requisite Criteria
The eligibility criteria for creating career in financial services vary from post to post. Some of the posts need a bachelor’s degree from any discipline.
The bachelor’s degree in accounting, finance, business administration or economics is needed for financial managers. However, master’s degree in finance, economics or risk management or a chartered accountant is more preferred in many organizations.
The duty of workers in financial services is full of mental and physical stress. A few may suffer from excessive workload.
OPPORTUNITIES AND CHALLENGES FOR PLAYERS
The bar for what it means to be a successful player in the sector has been raised. Four challenges must be addressed before success can be achieved. First, the market is seeing discontinuous growth driven by new products and services that include opportunities in credit cards, consumer finance and wealth management on the retail side, and in fee-based income and investment banking on the wholesale banking side.These require new skills in sales & marketing,credit and operations. Second, banks will no longer enjoy windfall treasury gains that the decade-long secular decline in interest rates provided.This will expose the weaker banks. Third,with increased interest in India, competition from foreign banks will only intensify. Fourth, given the demographic shifts resulting from changes in age profile and household income, consumers will increasingly demand enhanced institutional capabilities and service levels from banks.
Pharma
What if there were no antibiotics? On the other hand, imagine a world with no cure for common diseases like fever, diabetes. Pharmaceutical industry is like a boon to humankind and it is also one of the fastest growing industries in the world. With discovery of powerful drugs and medicines, Pharmaceutical industry is contributing towards a better living for human beings. Pharmaceutical industry tries to keep pace with the variety of diseases that crop up by way of formulating new drugs, testing them and distributing them in the market. And at a time of rapid of urbanization, when more and more people are becoming health conscious, a career in pharmaceutical industry is appealing more and more youth.
Scope in India
Pharmaceutical job is one of the finest jobs in the world as the whole industry is flourishing. Liberalization and globalization has also given a boost to this industry in India. There is wave of positive changes taking place in the Indian health care industry, giving immense scope for career in pharmaceutical industry.As most pharmaceutical companies struggle to find and retain talented human resources, they offer good packages and other benefits for its employees.
But in India a great talent pool is readily available. Therefore, majority of Pharmaceutical giants of the world are setting up their branches in India making a career in Pharmaceutical industry fascinating in India.
Offers in India
The Indian Pharmaceutical market ranks fourth in the world, thanks to the growing momentum and global competitiveness. More and more people are now looking for a promising career in pharmaceutical industry.
Some of the Pharmaceutical companies in India are Dr. Reddy’s Labs, Ranbaxy laboratories, Matrix Laboratories, Lupin, NATCO Pharmaceuticals, Procter & Gamble Hygiene and Healthcare, Pfizer, Merck, Kerala Ayurveda Pharmacy, GlaxoSmithkline Pharma, Dabur Pharma, Glenmark Pharmaceuticals, Biocon, Cipla, Ipca Laborataories, Orchid Chemicals & Pharmaceuticals.
Insurance:
The US$ 41-billion Indian insurance industry is the fifth largest life insurance market in the emerging insurance economies globally, growing at 32-34 per cent annually. Life insurance in India has the First Year Premium (inclusive of Single Premium) segment accounting for US$ 24 billion and Non-Life Insurance—US$ 5.6-billion industry—with motor and health segments accounting for 56 per cent of total business.
Currently, there are 22 life insurance firms operating in India and as per industry estimates, the life category constitutes about 4 per cent of the total GDP in the country. The foreign direct investment (FDI) limit in the insurance space for foreign players is capped at 26 per cent—permissible under the automatic route subject to obtain a licence from the official regulator, Insurance Regulatory and Development Authority (IRDA)—but the government is planning to raise it to 49 per cent and a bill to give effect to the proposal is pending in the Rajya Sabha.
The life insurance industry has contributed more than four per cent to the country’s gross domestic product (GDP) since liberalisation and non-life’s contribution has been at 0.6 per cent for the last nine years.
SBI Life Insurance has been ranked the no. 1 life insurer across the globe, by the Million Dollar Round Table (MDRT) members. MDRT is an association of the world’s best life insurance sales professionals.
The country’s largest life insurance player, Life Insurance Corporation of India (LIC), is celebrating its 53rd anniversary week starting September 1, 2009 and has grown to 35.8 million policies and a sum assured of US$ 80.3 billion in 2008-09. It has collected US$ 325.27 million through alternate channels in the first four months of the current fiscal.
MetLife India Insurance became the first private sector life insurer to provide guaranteed monthly income along with other regular benefits like tax incentives and bonuses with the launch of ‘Met Monthly Income Plan’ in August 2009. MetLife has been among the top three fastest growing life insurance companies consecutively for the last 30 months.
Currently, there are at least 18 third party agents (TPAs) empanelled with the four PSU insurers. Insurers have also begun mulling setting up their own TPA mechanism to rectify the current weaknesses.
According a report by rating agency Care, public sector companies continue to dominate the general insurance market accounting for more than 58 per cent of market share. The four public sector general insurers—United India Insurance Company, National Insurance Company, New India Assurance and Oriental Insurance Company— were able to marginally increase their market share to 59.74 per cent from their combined market share of 59.4 per cent during April 2008-February 2009.
In June 2009, the general insurance industry grew at 7.4 per cent. Gross underwritten premiums (GWP) of the public sector insurers stood at US$ 319 million, up by eight per cent. The growth in GWP of private sector players was to the tune of 6.5 per cent at US$ 214.72 million. United India Insurance was the best performer, among public sector players, growing its business by around 17 per cent. New India Assurance grew at 8.5 per cent.
Overall growth in the life insurance industry remained moderate, with private insurers reporting a decline of 20 per cent in the category. They clocked US$ 1.12 billion during the first three months of the fiscal, while public sector player LIC posted a 20 per cent growth in first year premiums. Among the larger, Reliance Life is the only private player that has recorded a positive growth at 20 per cent in its first year premium collections. According to the data compiled by the insurance regulator, in June 2009, LIC’s new business premiums were up 10 per cent.
Cumulative assets managed by the private insurance players stood at US$ 31.7 billion as on June 30, 2009, while LIC managed over US$ 167.37 billion (March 2009).
Rural business:
According to IRDA guidelines, a certain portion of the life insurance company’s business must come from rural markets. LIC has a much wider rural foothold, with rural business accounting for nearly 40 per cent of the total, while the private life insurance companies have significantly increased their focus on rural business in the past two years.
Health Insurance:
Both life and non-life insurers provide health insurance schemes. There are currently over 30 health insurance products offered by as many insurance companies across India.
Sale of health insurance products in India registered around 30 per cent growth and garnered US$ 1.36 billion in terms of new premium collection for the year ended March 2009 owing to growing awareness and rising healthcare costs, as per IRDA. However, there is still huge potential for growth in the segment as currently the penetration of health insurance is at around 2 per cent of India’s 1.1 billion-population.
Tata AIG has launched a health product called ‘Hospicashback’ in early 2009. The product offers a guaranteed return of premium, irrespective of the claims of the customers besides paying customers fixed benefits for expenses such as hospital and ambulance charges.
In August 2009, Metlife entered the health insurance business with the launch of a new scheme ‘Met Health Care’, offering daily cash benefits in the case of hospitalisation. Customers can avail of the health insurance without undergoing any medical tests.
Bancassurance:
Bancassurance simply means selling of insurance products by banks. In India, the bank branch network encompasses nearly 75,000 branches inclusive of PSU and private banks. Close to 100,000 branches of co-operative, district co-operative and regional rural banks also exist. Normally, commercial banks act as a corporate agent and tie-up with one insurance company. Both Axis bank and HDFC bank are tying up with insurance companies vying for better share of the commissions.
Policy Initiatives:
To improve returns under the unit-linked insurance plans (ULIPS), the regulator has capped the amount insurance companies can charge the fund. Insurance regulator, IRDA, also tightened the guidelines by asking the insurance companies to ensure that no policies are issued to persons with fictitious names.
From June 2009, non-life insurance companies can neither reject the renewal of existing health insurance policies on the premise that claims had been made in the previous years, nor arbitrarily increase the premium while renewing cover. The grounds for such rejection have been made rare and exceptional, according to an IRDA circular.
Investment Scenario:
* Magma Fincorp is foraying into insurance business. The company has tied up with German insurance major, HDI-Gerling International Holding, to enter the general insurance sector in India, and will have an initial paid-up equity capital of US$ 22.65 million.
* Life Insurance Corporation of India (LIC) is looking at 25 per cent growth in new premium income in FY 2009-10, after it registered a growth of 69.33 per cent in the first premium collection in April 2009. It is also planning to invest US$ 8.23 billion in equities in 2009-10.
The Road Ahead:
According to the Investment Commission of India, the Indian insurance market is expected to be around US$ 52 billion by 2010. The compound annual growth rate (CAGR) is expected to be over 30 per cent per annum. The total investment opportunity is estimated to be US$ 14 billion-US$ 15 billion.
Further, according to a report ‘Booming Insurance Market in India (2008-2011)’ by Research and Markets, total life insurance premium in India is projected to grow US$ 253.2 billion by 2010-11. Total non-life insurance premium is expected to increase at a CAGR of 25 per cent for the period spanning from 2008-09 to 2010-11.
The US$ 41-billion Indian insurance industry is the fifth largest life insurance market in the emerging insurance economies globally, growing at 32-34 per cent annually. Life insurance in India has the First Year Premium (inclusive of Single Premium) segment accounting for US$ 24 billion and Non-Life Insurance—US$ 5.6-billion industry—with motor and health segments accounting for 56 per cent of total business.
Currently, there are 22 life insurance firms operating in India and as per industry estimates, the life category constitutes about 4 per cent of the total GDP in the country. The foreign direct investment (FDI) limit in the insurance space for foreign players is capped at 26 per cent—permissible under the automatic route subject to obtain a licence from the official regulator, Insurance Regulatory and Development Authority (IRDA)—but the government is planning to raise it to 49 per cent and a bill to give effect to the proposal is pending in the Rajya Sabha.
The life insurance industry has contributed more than four per cent to the country’s gross domestic product (GDP) since liberalisation and non-life’s contribution has been at 0.6 per cent for the last nine years.
SBI Life Insurance has been ranked the no. 1 life insurer across the globe, by the Million Dollar Round Table (MDRT) members. MDRT is an association of the world’s best life insurance sales professionals.
The country’s largest life insurance player, Life Insurance Corporation of India (LIC), is celebrating its 53rd anniversary week starting September 1, 2009 and has grown to 35.8 million policies and a sum assured of US$ 80.3 billion in 2008-09. It has collected US$ 325.27 million through alternate channels in the first four months of the current fiscal.
MetLife India Insurance became the first private sector life insurer to provide guaranteed monthly income along with other regular benefits like tax incentives and bonuses with the launch of ‘Met Monthly Income Plan’ in August 2009. MetLife has been among the top three fastest growing life insurance companies consecutively for the last 30 months.
Currently, there are at least 18 third party agents (TPAs) empanelled with the four PSU insurers. Insurers have also begun mulling setting up their own TPA mechanism to rectify the current weaknesses.
According a report by rating agency Care, public sector companies continue to dominate the general insurance market accounting for more than 58 per cent of market share. The four public sector general insurers—United India Insurance Company, National Insurance Company, New India Assurance and Oriental Insurance Company— were able to marginally increase their market share to 59.74 per cent from their combined market share of 59.4 per cent during April 2008-February 2009.
In June 2009, the general insurance industry grew at 7.4 per cent. Gross underwritten premiums (GWP) of the public sector insurers stood at US$ 319 million, up by eight per cent. The growth in GWP of private sector players was to the tune of 6.5 per cent at US$ 214.72 million. United India Insurance was the best performer, among public sector players, growing its business by around 17 per cent. New India Assurance grew at 8.5 per cent.
Overall growth in the life insurance industry remained moderate, with private insurers reporting a decline of 20 per cent in the category. They clocked US$ 1.12 billion during the first three months of the fiscal, while public sector player LIC posted a 20 per cent growth in first year premiums. Among the larger, Reliance Life is the only private player that has recorded a positive growth at 20 per cent in its first year premium collections. According to the data compiled by the insurance regulator, in June 2009, LIC’s new business premiums were up 10 per cent.
Cumulative assets managed by the private insurance players stood at US$ 31.7 billion as on June 30, 2009, while LIC managed over US$ 167.37 billion (March 2009).
Rural business:
According to IRDA guidelines, a certain portion of the life insurance company’s business must come from rural markets. LIC has a much wider rural foothold, with rural business accounting for nearly 40 per cent of the total, while the private life insurance companies have significantly increased their focus on rural business in the past two years.
Health Insurance:
Both life and non-life insurers provide health insurance schemes. There are currently over 30 health insurance products offered by as many insurance companies across India.
Sale of health insurance products in India registered around 30 per cent growth and garnered US$ 1.36 billion in terms of new premium collection for the year ended March 2009 owing to growing awareness and rising healthcare costs, as per IRDA. However, there is still huge potential for growth in the segment as currently the penetration of health insurance is at around 2 per cent of India’s 1.1 billion-population.
Tata AIG has launched a health product called ‘Hospicashback’ in early 2009. The product offers a guaranteed return of premium, irrespective of the claims of the customers besides paying customers fixed benefits for expenses such as hospital and ambulance charges.
In August 2009, Metlife entered the health insurance business with the launch of a new scheme ‘Met Health Care’, offering daily cash benefits in the case of hospitalisation. Customers can avail of the health insurance without undergoing any medical tests.
Bancassurance:
Bancassurance simply means selling of insurance products by banks. In India, the bank branch network encompasses nearly 75,000 branches inclusive of PSU and private banks. Close to 100,000 branches of co-operative, district co-operative and regional rural banks also exist. Normally, commercial banks act as a corporate agent and tie-up with one insurance company. Both Axis bank and HDFC bank are tying up with insurance companies vying for better share of the commissions.
Policy Initiatives:
To improve returns under the unit-linked insurance plans (ULIPS), the regulator has capped the amount insurance companies can charge the fund. Insurance regulator, IRDA, also tightened the guidelines by asking the insurance companies to ensure that no policies are issued to persons with fictitious names.
From June 2009, non-life insurance companies can neither reject the renewal of existing health insurance policies on the premise that claims had been made in the previous years, nor arbitrarily increase the premium while renewing cover. The grounds for such rejection have been made rare and exceptional, according to an IRDA circular.
Investment Scenario:
* Magma Fincorp is foraying into insurance business. The company has tied up with German insurance major, HDI-Gerling International Holding, to enter the general insurance sector in India, and will have an initial paid-up equity capital of US$ 22.65 million.
* Life Insurance Corporation of India (LIC) is looking at 25 per cent growth in new premium income in FY 2009-10, after it registered a growth of 69.33 per cent in the first premium collection in April 2009. It is also planning to invest US$ 8.23 billion in equities in 2009-10.
The Road Ahead:
According to the Investment Commission of India, the Indian insurance market is expected to be around US$ 52 billion by 2010. The compound annual growth rate (CAGR) is expected to be over 30 per cent per annum. The total investment opportunity is estimated to be US$ 14 billion-US$ 15 billion.
Further, according to a report ‘Booming Insurance Market in India (2008-2011)’ by Research and Markets, total life insurance premium in India is projected to grow US$ 253.2 billion by 2010-11. Total non-life insurance premium is expected to increase at a CAGR of 25 per cent for the period spanning from 2008-09 to 2010-11.
The following statements of objectives are intended to serve only as guides. You should prepare your own objectives, recognizing that an interviewer may ask for an explanation or clarification. Statements should be 12-25 words in length
TECH CAREER OBJECTIVES
COMPUTER PROGRAMMING / SYSTEMS ANALYSIS
Programmer or systems analyst using quantitative and mathematical training, and special interest in marketing and financial application. Department management is long-term goal
CHEMICAL ENGINEERING
Technical position also offering customer relations and trouble-shooting duties in a growth field such as plastics or specialty chemicals. Long-term goal of management
ELECTRICAL ENGINEERING
Initial placement in electronic design involved with research, development, testing, and evaluation. Management is a long-term objective.
MECHANICAL ENGINEERING
Technical assignment in vibration study and stress analysis, eventually becoming project manager.
TECHNICAL SALES
Industrial sales representative utilizing chemistry and biological sciences background. Long-range goal of management and supervision of budgets and marketing personnel.
NON-TECH CAREER OBJECTIVES
ACCOUNTANT
Accounting position in budgeting or cost auditing with a growing corporation utilizing experience in accounting systems. Long-term goal of division controller. Willing to relocate
ADVERTISING
Entry-level position in media department of a large advertising agency using analytical skills to determine and plan effective space utilization.
BANKING
Management trainee utilizing exposure to bank functions and operations, analytical, and organizational skills. Long-term goal of branch manager.
BROADCASTING
Entry-level broadcasting position using experience in copy editing and writing news releases. Announcer and news reporter with a television station as long-term goal
CONSUMER PRODUCTS SALES
Sales representative with a consumer products organization. Eventual goal is marketing management with involvement in training, advertising, and market research
FINANCE
Entry-level position in finance utilizing analytical and communication skills. Long-term objective is management of branch or department of financial institution.
MARKETING
Entry-level assignment in marketing leading to a supervisory position. Long-term objective is to qualify for senior management position.
NEWSPAPER REPORTING
A reporting position with a daily newspaper using interviewing, writing, and photography skills. Editorial writing is a long-range goal.
OPERATIONS MANAGEMENT
Entry position in Industrial Products utilizing experience in sales, procurement, and physical distribution. Long-range goal of director of materials management.
PERSONNEL
Personnel assistant in a health care facility utilizing knowledge of labor relations, benefit programs, and wage administration. Long-range goal of personnel manager.
PUBLIC RELATIONS
Entry-level position on public relations staff of growing public utility company utilizing interests in photography, copy writing, and preparing press releases. Management is long-term goal.
RETAIL MANAGEMENT
Entry-level position in merchandise management with an established retail firm leading to a senior buying position. Willing to relocate.
SALES REPRESENTATIVE
Sales representative for a growing company using communication, organization, and marketing skills. Upper-level sales management as an eventual goal.
Career Change Resume Objective Examples
To obtain a higher impact in career change resumes include career objective into qualification summary section. Learn how each of the following resume objective sample or example is crafted.
Accountant to Marketing
Accomplished administrator seeking an entry-level marketing position that will leverage background in operational planning, clients needs assessment, and budgeting. Extremely enthusiastic career changer who eager to contribute to a company’s marketing division.
Engineer to Teaching
Achievement oriented engineer seeking to leverage background in presentation, training, supervisory management and problem solving in an entry level teaching position. Highly enthusiastic for career change goal and eager to contribute to a school’s teaching division.
Store Manager to Human Resource
Result oriented manager seeking to leverage extensive background in recruitment, employee relations, training and performance appraisal in an entry-level human resources position. Highly motivated to contribute to a company’s HR division.
Manufacturing Supervisor to Customer Service
Accomplished supervisor seeking to leverage background in people management, customer orientation, and productivity and quality management in an entry-level customer service position. Extremely motivated in changing career and eager to contribute to a company’s Customer Service department.
With the reference of your own transferable skills and the above resume objective sample list, try to write yours.
TECH CAREER OBJECTIVES
COMPUTER PROGRAMMING / SYSTEMS ANALYSIS
Programmer or systems analyst using quantitative and mathematical training, and special interest in marketing and financial application. Department management is long-term goal
CHEMICAL ENGINEERING
Technical position also offering customer relations and trouble-shooting duties in a growth field such as plastics or specialty chemicals. Long-term goal of management
ELECTRICAL ENGINEERING
Initial placement in electronic design involved with research, development, testing, and evaluation. Management is a long-term objective.
MECHANICAL ENGINEERING
Technical assignment in vibration study and stress analysis, eventually becoming project manager.
TECHNICAL SALES
Industrial sales representative utilizing chemistry and biological sciences background. Long-range goal of management and supervision of budgets and marketing personnel.
NON-TECH CAREER OBJECTIVES
ACCOUNTANT
Accounting position in budgeting or cost auditing with a growing corporation utilizing experience in accounting systems. Long-term goal of division controller. Willing to relocate
ADVERTISING
Entry-level position in media department of a large advertising agency using analytical skills to determine and plan effective space utilization.
BANKING
Management trainee utilizing exposure to bank functions and operations, analytical, and organizational skills. Long-term goal of branch manager.
BROADCASTING
Entry-level broadcasting position using experience in copy editing and writing news releases. Announcer and news reporter with a television station as long-term goal
CONSUMER PRODUCTS SALES
Sales representative with a consumer products organization. Eventual goal is marketing management with involvement in training, advertising, and market research
FINANCE
Entry-level position in finance utilizing analytical and communication skills. Long-term objective is management of branch or department of financial institution.
MARKETING
Entry-level assignment in marketing leading to a supervisory position. Long-term objective is to qualify for senior management position.
NEWSPAPER REPORTING
A reporting position with a daily newspaper using interviewing, writing, and photography skills. Editorial writing is a long-range goal.
OPERATIONS MANAGEMENT
Entry position in Industrial Products utilizing experience in sales, procurement, and physical distribution. Long-range goal of director of materials management.
PERSONNEL
Personnel assistant in a health care facility utilizing knowledge of labor relations, benefit programs, and wage administration. Long-range goal of personnel manager.
PUBLIC RELATIONS
Entry-level position on public relations staff of growing public utility company utilizing interests in photography, copy writing, and preparing press releases. Management is long-term goal.
RETAIL MANAGEMENT
Entry-level position in merchandise management with an established retail firm leading to a senior buying position. Willing to relocate.
SALES REPRESENTATIVE
Sales representative for a growing company using communication, organization, and marketing skills. Upper-level sales management as an eventual goal.
Career Change Resume Objective Examples
To obtain a higher impact in career change resumes include career objective into qualification summary section. Learn how each of the following resume objective sample or example is crafted.
Accountant to Marketing
Accomplished administrator seeking an entry-level marketing position that will leverage background in operational planning, clients needs assessment, and budgeting. Extremely enthusiastic career changer who eager to contribute to a company’s marketing division.
Engineer to Teaching
Achievement oriented engineer seeking to leverage background in presentation, training, supervisory management and problem solving in an entry level teaching position. Highly enthusiastic for career change goal and eager to contribute to a school’s teaching division.
Store Manager to Human Resource
Result oriented manager seeking to leverage extensive background in recruitment, employee relations, training and performance appraisal in an entry-level human resources position. Highly motivated to contribute to a company’s HR division.
Manufacturing Supervisor to Customer Service
Accomplished supervisor seeking to leverage background in people management, customer orientation, and productivity and quality management in an entry-level customer service position. Extremely motivated in changing career and eager to contribute to a company’s Customer Service department.
With the reference of your own transferable skills and the above resume objective sample list, try to write yours.
Sector structure/Market size
The Indian pharmaceutical industry is driving product development and breaking new grounds in medicine research worldwide.
The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015.
According to a detailed research by Angel Broking, by 2015, India is expected to rank among the top 10 global pharmaceutical markets. The industry is typically growing at around 1.5-1.6 times the country’s GDP growth.
Moreover, according to a FICCI-Ernst & Young study, the increasing population of higher-income group in the country will open a potential US$ 8 billion market for multinational companies selling costly drugs by 2015. Besides, the report said the domestic pharma market is likely to touch US$ 20 billion by 2015, making India a lucrative destination for clinical trials for global giants.
The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.
Exports
India’s exports of drugs, pharmaceuticals and fine chemicals grew by 29 per cent in 2008-09 to US$ 8.25 billion compared to 2007-08.
According to Mr Anand Sharma, Union Commerce and Industry Minister, the Indian pharmaceutical sector has emerged as one of the major contributors to Indian exports with export earnings rising from a negligible amount in early 1990s to US$ 6.08 billion by 2007-08.
A report by industry research firm, RNCOS forecasts that pharmaceutical exports will grow at a CAGR of 18.5 per cent between 2007-08 and 2011-12. This growth will be fuelled by multi-billion dollar patent expirations and growth in the global generics market.
Growth
The domestic pharma market will outshine the global market, growing at a compounded annual rate of 12-15 per cent as against a global average of 4-7 per cent during 2008-2013, according to a latest study by market research firm IMS.
The domestic pharma retail market posted a healthy growth of 10 per cent in May over the previous month. On a moving annual total basis (April 2008 to May 2009), the organised pharma retail market grew by 10.4 per cent to US$ 7.40 billion, which was slightly higher than the previous month’s value of US$ 7.32 billion, according to consulting company, ORG-IMS.
According to a detailed research by Angel Broking, socio-economic factors such as rising income levels, increasing affordability, gradual penetration of health insurance and the rise in chronic diseases would see the Indian formulation market touch US$ 13.7 billion by 2013 with a CAGR of 12.2 per cent.
The domestic formulation industry had registered a CAGR of 14 per cent during FY2003-08 from around US$ 3.9 billion to US$ 7.7 billion, outpacing the global pharma industry growth rate of 7 per cent, said the research.
In addition to that, a projected CAGR of 10.5 per cent in the global generics market and a growing involvement of Indian companies into clinical research services will further add to the growth momentum, according to the research.
The Indian vaccine market was worth US$ 665 million in 2007-08 and is growing at over 20 per cent. Exports contribute over US$ 360 million, while the domestic market for vaccines is US$ 300 million.
Rural Market
According to estimates rural areas account for 21 per cent of the country’s pharmaceuticals market. In 2006-07, the rural Indian pharmaceuticals market was estimated at around US$ 1.4 billion, having grown at about 40 per cent in 2006-07 against 21 per cent in the previous year.
Pharmaceutical Retail
India has 5.5 million chemists and druggists, and the organised retail market accounts for just 2 per cent of the industry but is posting a year-on-year growth of 30-40 per cent. The country’s pharmaceutical retail market is expected to cross the US$ 10 billion mark in 2010 and be worth an estimated US$ 12 billion- US$ 13 billion by 2012.
Generics
According to a report by IMS Health, the Indian generic manufacturers will grow to more than US$ 70 billion as drugs worth approximately US$ 20 billion in annual sales faced patent expiry in 2008. With nearly US$ 80 billion worth of patent-protected drugs to go off patent by 2012, Indian generic manufacturers are positioning themselves to offer generic versions of these drugs.
Indian drug maker Dr Reddy’s Laboratories has partnered with GlaxoSmithKline to develop and market generics and formulations in emerging markets abroad.
Mumbai-based pharmaceutical firm Lupin is gearing to tap opportunities to the tune of up to US$ 200 million in the US oral contraceptives market.
Diagnostics Outsourcing/Clinical Trials
The Indian diagnostics and pathology laboratory business is presently around US$ 864 million and is growing at a rate of 20 per cent annually.
Moreover, the US$ 200 million Indian clinical research outsourcing market will reach up to US$ 600 million by 2010, according to a joint study done by KPMG and the Confederation of Indian Industry (CII).
Research & Development
The search for innovative drug molecules and better technologies by pharmaceutical MNCs is expected to offer a windfall for the smaller research-oriented Indian firms.
MNCs, whose drug pipelines are drying up and more blockbuster drugs going off-patent, are looking for alliances for drug co-development, buying or licensing out innovative molecules which can further be developed into finished drugs.
Moreover, in a bid to boost R&D in the pharmaceutical sector, the government will provide US$ 422.96 million for establishing six National Institutes of Pharmaceutical Education and Research over the next five years.
Biotechnology major, Biocon, will be investing US$ 20.11 million in the next fiscal in enhancing its R&D.
Piramal Lifesciences, the drug research company of the Piramal Group, will invest US$ 43.4 million in the next two years for developing new medicines.
Government Initiative
The Government has taken various policy initiatives for the pharmaceutical sector
* Government has offered tax-breaks to the pharmaceutical sector. Units are eligible for weighted tax deduction at 150 per cent for the R&D expenditure incurred.
* Steps have been taken to streamline procedures covering development of new drug molecules, clinical research etc.
* Government has launched two new schemes—New Millennium Indian Technology Leadership Initiative and the Drugs and Pharmaceuticals Research Programme—especially targetted at drugs and pharmaceutical research.
In a bid to promote new drug research in the country, the government is mulling creating special purpose vehicles (SPV) with insurance cover which will be used to fund new drug research. The Department of Pharmaceuticals is also toying with the idea of creating drug research facilities and centres that can be used by private companies for such research work on a pay-and-use basis.
Investment
* According to Ministry of Commerce, domestic investment in the pharmaceutical sector is estimated at US$ 6.31 billion.
* The drugs and pharmaceuticals sector has attracted FDI worth US$ 1.43 billion from April 2000 to December 2008.
Road Ahead
The Indian pharmaceutical industry will see tremendous growth in the coming years as consumer spending on healthcare is increasing in India. Consumer spending on healthcare is expected to increase from 7 per cent of GDP in 2007 to 13 per cent of GDP by 2015.
The Indian pharmaceutical industry is driving product development and breaking new grounds in medicine research worldwide.
The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015.
According to a detailed research by Angel Broking, by 2015, India is expected to rank among the top 10 global pharmaceutical markets. The industry is typically growing at around 1.5-1.6 times the country’s GDP growth.
Moreover, according to a FICCI-Ernst & Young study, the increasing population of higher-income group in the country will open a potential US$ 8 billion market for multinational companies selling costly drugs by 2015. Besides, the report said the domestic pharma market is likely to touch US$ 20 billion by 2015, making India a lucrative destination for clinical trials for global giants.
The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.
Exports
India’s exports of drugs, pharmaceuticals and fine chemicals grew by 29 per cent in 2008-09 to US$ 8.25 billion compared to 2007-08.
According to Mr Anand Sharma, Union Commerce and Industry Minister, the Indian pharmaceutical sector has emerged as one of the major contributors to Indian exports with export earnings rising from a negligible amount in early 1990s to US$ 6.08 billion by 2007-08.
A report by industry research firm, RNCOS forecasts that pharmaceutical exports will grow at a CAGR of 18.5 per cent between 2007-08 and 2011-12. This growth will be fuelled by multi-billion dollar patent expirations and growth in the global generics market.
Growth
The domestic pharma market will outshine the global market, growing at a compounded annual rate of 12-15 per cent as against a global average of 4-7 per cent during 2008-2013, according to a latest study by market research firm IMS.
The domestic pharma retail market posted a healthy growth of 10 per cent in May over the previous month. On a moving annual total basis (April 2008 to May 2009), the organised pharma retail market grew by 10.4 per cent to US$ 7.40 billion, which was slightly higher than the previous month’s value of US$ 7.32 billion, according to consulting company, ORG-IMS.
According to a detailed research by Angel Broking, socio-economic factors such as rising income levels, increasing affordability, gradual penetration of health insurance and the rise in chronic diseases would see the Indian formulation market touch US$ 13.7 billion by 2013 with a CAGR of 12.2 per cent.
The domestic formulation industry had registered a CAGR of 14 per cent during FY2003-08 from around US$ 3.9 billion to US$ 7.7 billion, outpacing the global pharma industry growth rate of 7 per cent, said the research.
In addition to that, a projected CAGR of 10.5 per cent in the global generics market and a growing involvement of Indian companies into clinical research services will further add to the growth momentum, according to the research.
The Indian vaccine market was worth US$ 665 million in 2007-08 and is growing at over 20 per cent. Exports contribute over US$ 360 million, while the domestic market for vaccines is US$ 300 million.
Rural Market
According to estimates rural areas account for 21 per cent of the country’s pharmaceuticals market. In 2006-07, the rural Indian pharmaceuticals market was estimated at around US$ 1.4 billion, having grown at about 40 per cent in 2006-07 against 21 per cent in the previous year.
Pharmaceutical Retail
India has 5.5 million chemists and druggists, and the organised retail market accounts for just 2 per cent of the industry but is posting a year-on-year growth of 30-40 per cent. The country’s pharmaceutical retail market is expected to cross the US$ 10 billion mark in 2010 and be worth an estimated US$ 12 billion- US$ 13 billion by 2012.
Generics
According to a report by IMS Health, the Indian generic manufacturers will grow to more than US$ 70 billion as drugs worth approximately US$ 20 billion in annual sales faced patent expiry in 2008. With nearly US$ 80 billion worth of patent-protected drugs to go off patent by 2012, Indian generic manufacturers are positioning themselves to offer generic versions of these drugs.
Indian drug maker Dr Reddy’s Laboratories has partnered with GlaxoSmithKline to develop and market generics and formulations in emerging markets abroad.
Mumbai-based pharmaceutical firm Lupin is gearing to tap opportunities to the tune of up to US$ 200 million in the US oral contraceptives market.
Diagnostics Outsourcing/Clinical Trials
The Indian diagnostics and pathology laboratory business is presently around US$ 864 million and is growing at a rate of 20 per cent annually.
Moreover, the US$ 200 million Indian clinical research outsourcing market will reach up to US$ 600 million by 2010, according to a joint study done by KPMG and the Confederation of Indian Industry (CII).
Research & Development
The search for innovative drug molecules and better technologies by pharmaceutical MNCs is expected to offer a windfall for the smaller research-oriented Indian firms.
MNCs, whose drug pipelines are drying up and more blockbuster drugs going off-patent, are looking for alliances for drug co-development, buying or licensing out innovative molecules which can further be developed into finished drugs.
Moreover, in a bid to boost R&D in the pharmaceutical sector, the government will provide US$ 422.96 million for establishing six National Institutes of Pharmaceutical Education and Research over the next five years.
Biotechnology major, Biocon, will be investing US$ 20.11 million in the next fiscal in enhancing its R&D.
Piramal Lifesciences, the drug research company of the Piramal Group, will invest US$ 43.4 million in the next two years for developing new medicines.
Government Initiative
The Government has taken various policy initiatives for the pharmaceutical sector
* Government has offered tax-breaks to the pharmaceutical sector. Units are eligible for weighted tax deduction at 150 per cent for the R&D expenditure incurred.
* Steps have been taken to streamline procedures covering development of new drug molecules, clinical research etc.
* Government has launched two new schemes—New Millennium Indian Technology Leadership Initiative and the Drugs and Pharmaceuticals Research Programme—especially targetted at drugs and pharmaceutical research.
In a bid to promote new drug research in the country, the government is mulling creating special purpose vehicles (SPV) with insurance cover which will be used to fund new drug research. The Department of Pharmaceuticals is also toying with the idea of creating drug research facilities and centres that can be used by private companies for such research work on a pay-and-use basis.
Investment
* According to Ministry of Commerce, domestic investment in the pharmaceutical sector is estimated at US$ 6.31 billion.
* The drugs and pharmaceuticals sector has attracted FDI worth US$ 1.43 billion from April 2000 to December 2008.
Road Ahead
The Indian pharmaceutical industry will see tremendous growth in the coming years as consumer spending on healthcare is increasing in India. Consumer spending on healthcare is expected to increase from 7 per cent of GDP in 2007 to 13 per cent of GDP by 2015.