Some employers still insist on using forms for job applications as it enables them to compare candidates more easily. Application forms are increasingly being made available online, meaning candidates can save the form and sharpen up their application until they are ready to send it off.
Taking the time to fill out a lengthy form in detail shows commitment and interest, and allows the employer to extract more specific information from the applicant than is included in a CV. It makes it easier, for example, to spot gaps in employment history or to note that a box asking about a criminal record has not been ticked.
Employers may also hold your application on file for the purpose of matching you up with any suitable vacancies that may crop up in future. If the company seeks your permission to do this, it makes sense to agree. Under the Data Protection Act, organisations are required to keep the information held in your application confidential, using it only for the purpose of recruitment and for no longer than necessary.
There are a number of things you should do to give your completed form maximum impact:

• If you are filling in a paper copy, photocopy the form first to allow for a practice run.
• Read the instructions carefully and make sure you fully understand each question. Careless mistakes will severely dent your chances as the employer will simply put you at the bottom of the list.
• Take your time on the section about what you would bring to the job. This is your chance to shine — but usually in a limited number of words — so be succinct!
• Concentrate on selling achievements that will be most relevant to the job in question.
• Write legibly if you cannot type the information into the form. It should be easy to read, so keep your handwriting to a decent size and don’t be afraid to leave some empty space.
• Use black ink. It makes for clearer photocopies at the other end.
• Read your completed form carefully, checking for grammar and spelling errors and, if possible, get a second opinion.
• Keep a copy of your completed form for your own records. You don?t want to forget what you?ve written if you get to the interview stage.

In addition, avoid the following pitfalls:

• Answer all the questions. If a question is not relevant to you, you need to explain why.
• Only attach a copy of your CV if the recruiter has specifically requested it. If you are asked to include a CV or covering letter, you can find out more information here.
• Be honest. If you are caught lying, an employer is unlikely to accept any future applications from you. Many employers use information service companies to check the information provided in application forms.